About

Digital Transformation:

• Led the design and development of a scalable Business Management System for Cyber BMS, enabling expansion into new markets.

• Improved operational efficiency by 55% and supported a 20% increase in client base.

• Developed modular system architecture with key features: Equipment Templates Automated Task Management, Notification System, User Management, Client Management 

• Increased service staff productivity by 35% and reduced critical errors by 30% through optimised processes and effective design solutions (Pilot Testing)

Process Optimization and User-Centric Design:

• Implemented a comprehensive user-centered design process, ensuring 
alignment with business objectives and user needs.

• Conducted extensive user research, persona development, and iterative testing, leading to well-informed design decisions.

• Achieved a 92% user satisfaction rate and reduced training time by 50% through intuitive design and clear user flows (Pilot Testing).

• Collaborated with cross-functional teams (BAs, PMs, developers) to deliver 
a product that met both technical requirements and user expectations.

Leadership in Design and Team Management:

• Built and scaled a UX design team of 31 designers, significantly increasing team productivity by 30% through streamlined processes and effective management practices.

• Developed and implemented a comprehensive designer development program, achieving zero turnover and fostering a collaborative team culture.

Strategic Planning and Cross-Functional Collaboration:

• Led the creation of a corporate design system, reducing time to market by 50% and ensuring consistency across all digital platforms.

• Played a pivotal role in aligning UX design strategy with overall business goals, collaborating with over 30 product teams to integrate user feedback and optimize product outcomes.

Product Design and UX Innovation:

• Led the digital transformation of Silpo’s e-commerce ecosystem, enhancing the user experience across web, mobile, and in-store digital interfaces.

• Drove a significant NPS increase from 55 to 82 by implementing personalized shopping experiences, dynamic content recommendations, and streamlined checkout processes.

• Managed the development and launch of over 30 digital products, including mobile apps, B2B platforms, and AI-driven solutions, tailored to different customer segments.

• Conducted extensive usability testing and A/B experiments, refining the user experience and increasing conversion rates, customer loyalty, and overall sales.

Progression from Product Designer to Head of Design:

• Transitioned from Product Designer to Head of Design, establishing and leading Nova Poshta’s Design Department and growing the team to 13 designers.

• Introduced structured design processes, including Figma adoption and a design governance framework, ensuring high-quality and consistent output across all design projects.

Managed Cross-Functional Collaboration:

• Led the digital transformation of Nova Poshta’s customer-facing and internal systems, improving user engagement by 25% and customer satisfaction by 15%.

• Directed the creation of a corporate design system, reducing time to market by 50% and ensuring a unified user experience across all platforms.

• Mentored designers and collaborated with over 20 product teams, implementing modern design approaches and optimizing the design process.

Product Design and UX Innovation:

• Redesigned Nova Poshta’s digital ecosystem, improving operational efficiency and reducing service times by 20% through data-driven design practices.

• Focused on enhancing user experience by conducting usability testing, iterative design, and implementing user feedback to create intuitive and effective digital tools.

End-to-End Product Design:

• Designed and launched oll.tv, achieving 200,000 monthly users and establishing it as a regional market leader in IPTV/VOD services.

• Managed the entire design process, from initial concept and wireframes to final UI, ensuring alignment with business goals and market needs.

• Collaborated closely with developers to ensure seamless implementation across mobile, web, and SmartTV platforms, delivering a consistent and high-quality user experience.

User Experience and Market Impact:

• Conducted competitive analysis, user research, and iterative testing to refine the product and ensure it met user needs.

• Played a key role in positioning oll.tv as one of the leading IPTV/VOD platforms in the region by focusing on user-centered design and continuous improvement.

Digital Transformation of Media Platforms:

• Redesigned TSN.UA, revolutionizing Ukraine’s online news platform and significantly increasing user engagement through modern design principles.

• Developed the 1+1 TV Channel portal, transforming it into a dynamic media platform with AI-driven content organization and user subscriptions.

• Introduced design principles that set a new standard for online media in Ukraine, positioning the platform as a leader in the digital space.

Design Leadership and Creative Direction:

• Led the design and development of websites and applications across various industries, managing the entire creative process from concept to delivery.

• Focused on creating user-centric designs that aligned with client objectives and market needs, driving significant improvements in user engagement and business performance.

• Managed client relationships and project evaluations, ensuring all deliverables met the highest standards of quality and were delivered on time and within budget.

• Played a key role in expanding the company’s portfolio and securing high-profile clients through innovative design and exceptional service.