Oll.tv: From Vision to Reality - Crafting Ukraine's Leading Streaming Platform

Project Overview

• Company: Oll.tv

• Industry: Streaming Platform (IPTV/VOD)

• Target Clients: General Public, Sports Fans, Media Consumers

• Project Role: Lead Product Designer

Problem Statement

Oll.tv began as a visionary project to create a premier IPTV/VOD platform from scratch in Ukraine. With no existing product to build upon, the challenge was to conceptualize, design, and implement a completely new streaming service. The aim was to deliver a seamless, multi-platform user experience that would cater to a broad audience, integrating live TV, on-demand video, music, and radio into a single, cohesive product.

Challenges

From Concept to Reality: Building a product from the ground up, starting with market research and conceptual design.

Cross-Platform Design: Ensuring a consistent user experience across web, mobile, and SmartTV platforms.

Scalability: Designing a system that could grow with the expanding user base and content library.

User Adoption: Creating an intuitive interface that would appeal to a wide range of users, from tech-savvy individuals to those less familiar with digital platforms.

Stage 1: Discovery

Inception: Participated from the earliest stages of the project, contributing to the vision and strategy for Oll.tv.

Market Research: Conducted a comprehensive analysis of competitors and user needs to define the product’s core features.

Concept Development: Created initial wireframes and prototypes, presenting the conceptual design to stakeholders for approval.

Stage 2: Design

Product Architecture: Designed the overall structure of the platform, ensuring it could support multiple content types (TV, VOD, music, radio) and scale efficiently.

User Interface Design: Developed both low-fidelity and high-fidelity prototypes, focusing on intuitive navigation and a visually appealing layout.

Collaboration: Worked closely with developers throughout the process to ensure that the design was implemented accurately and effectively.

Stage 3: Implementation

End-to-End Design: Oversaw the complete design process, from wireframes to final UI, ensuring that the product met business goals and user expectations.

Multi-Platform Launch: Successfully rolled out the platform across web, iOS/Android mobile apps, and SmartTV applications (AndroidTV, Samsung, LG, Panasonic, Sony).

Feature Development: Introduced key functionalities such as user registration, payment systems, and device management, all integrated into a seamless user experience.

Key Innovations

Ground-Up Design

Visionary Leadership: Played a pivotal role in the conceptualization and creation of Oll.tv, guiding the product from idea to launch.

Comprehensive Platform

Integrated Services: Developed a platform that combines live TV, VOD, music, and radio, providing users with a one-stop entertainment solution.

Scalability and Flexibility

Adaptive Design: Created a scalable architecture that allowed Oll.tv to grow its user base and expand its content library without compromising performance.

User-Centric Approach

Ease of Use: Focused on designing an intuitive interface that could be easily navigated by all user types, resulting in high user satisfaction.

Football Niche Dominance

Specialized Content: The football section became a major draw for sports fans, offering a unique and tailored experience that helped Oll.tv capture a significant market share among football enthusiasts.

Award-Winning Euro 2012 Project

Exclusive Content: The Euro 2012 project, with exclusive rights and comprehensive coverage, not only boosted user engagement during the event but also earned industry recognition for its exceptional design and execution.

Results

Market Leadership: Oll.tv emerged as a leading IPTV/VOD platform in Ukraine, attracting over 200,000 monthly users.

User Adoption: Rapid user adoption due to the platform’s rich content offerings and user-friendly design.

Football Section Success: The football section became a cornerstone of the platform, attracting a dedicated sports audience and driving subscription growth.

Award Recognition: The Euro 2012 project received the prestigious "Ukrainian Design: The Very Best Of" award, highlighting the platform’s excellence in digital design.

Engagement: Increased average session duration and user retention, contributing to the platform's overall success.